Lionrock Recovery

Lionrock Recovery is the largest online behavioral health company in the US & Canada providing substance about counseling through video conference.

I led this fast growing company’s rebrand alongside Peter Hempel, a seasoned advertising executive in New York, as an all-in-one creative director, art director, illustrator, and designer. We wore a lot of hats for this holistic rebrand — from defining their voice and style guidelines while generating their brand book to creating many of their graphic assets while working with UX/UI designers restructuring the bones of the site.

Here are some of my favorite parts.